Consulting company that helps companies stay ahead of their competitors
MBolden does not feel their company's online presence is an accurate representation of who they are. They want to communicate to the users of the site that they are innovative, modern, and essential can offer their clients services unique to their company. However, the ineffective and often distractive UI design of their website has been a roadblock in their companies growth.
(1) Audit the current user flow to identify pain points, bottlenecks, and areas for improvement.
(2) Create a brand identity that accurately represents MBolden. Ensure consistency of the identity throughout the site.
(3) Design improved flows for the distinct user types. Workshop ideas and turn those into wireframes or mockups that show exactly how the solution could work.
By familiarizing ourselves with what works well and what does not for other boutique consulting companies, we are able to better understand what to prioritize in the website's redesign. Once the analysis had been completed we were able to highlight how the MBolden site could be improved.
Our stakeholder interview was conducted with our main contact at MBolden. We discussed what their expectations and goals were of this project. The following is the main takeaways from our meeting.
Critical need for a creation of strong brand identity.
Highlight human centric approach.
Emphasis the values that differentiate from the competitors.
Initially the stake holder and I wanted to brighten up their website and make it pop. I took inspiration from other companies and the current illustration trends at the time, to create the first design. However, after careful consideration, I felt that although the design was "trendy" it was not reflective of the company's brand identity.
One of their biggest values was their human centric approach. So I felt that I was important to use real photographs of team members. Rather than having the entire sit to be bright and bold, I chose to use bright colors as a way to emphasize key parts of the site. Lastly, Instead of illustrations I created unique graphical shapes.
This was a crucial iteration, ensuring that their brand identity accurately represents who they are as a company and what their values are.
(1) I chose to simplify their color palette in order to build a clear and distinct brand image.
(2) I chose to use photos that focused on interactions between people to help highlight their human centered approach.
(3) I redesigned the general layout of the site based off of the information architecture.
(4) During competitor analysis I noticed that many boutique consulting companies sites were colorful and used a lot of fun elements like graphical shapes for example.
I found the communication between my team and MBolden was great. I'm very proud of how I was able to present and explain all my design decisions during our weekly meetings.
Not being hesitant to suggest out of the box designs.
