LoKey Ranch

UX Research | UI Designer | Web Development

Family owned ranch in Cornersville, Tennessee offering natural farming, local events, boutique butcher boxes, and Lokey merch.

Visit Live Site

challenge

Lokey Ranch aims to grow their consumer base outside of their hometown of Cornersville, Tennessee. In the past, they have started the process of building a website however it the project has never been seen through.

solution

Create a digital presence for the Lokey Ranch. Create a website that will connect the ranch with consumers, offering merchandise, boutique butcher boxes, and tickets to events like the 2024 Rodeo!

How might we grow Lokey Ranch's consumer base and create a frictionless shopping user flow?

01discover

research objectives
  • Learn why the client would like to start a website for their farm.
  • Learn how the client will measure the success of the project.
  • Learn what the clients' goals are for their site.
  • Better understand the context of a small family owned farm in Cornersville, Tennessee

02define

key insights

Advertise and provide easy access to purchase tickets for the upcoming rodeo.

Increase the sales of the LoKey Ranch merchandise.

The end goal is to send boutique butcher boxes nationwide.

03ideation

Mood Board

LoFidelity home page.

04 design & iterate

Rodeo Poster Iteracions

Few pages of Lokey Ranch design system

05 final designs

06reflection

design decisions

  • Defining the metric of success, increasing consumer base, early on in the project acted as a guiding force through the designing process.
  • Sometimes the goal of the shifts. The site first needs to expand the reach of the ranch and increase ticket sales for their rodeo in October. Afterwards, the site will shift to the next goals of increaing the sales of product.
  • Embracing the journey. The team and I, all Southern Californian women, first found the project daunting. Yet, we were successfully able to create an authentic rustic-cowboy vibe brand identity and site.

success

This was my first E-Commerce project, and I was successful in creating an frictionless user experience. The site allows for Lokey Ranch to offer their products nationwide.

growth opportunity

I have developed most of my websites on the platforms Squarespace and Webflow however, this project need a platform that is best built for hosting an E-Commerce website. Therefore, I chose to go with Shopify and learned the tool as I worked on the project.

other work